SEO Case Study: E-Commerce Fashion Brand
Industry
E-commerce (Fashion)
Objective
Increase organic traffic and drive more online sales through effective SEO optimisation.
SEO Strategy
1. Technical SEO Audit
- Identified and fixed crawl errors
- Optimised site speed for desktop and mobile users
- Improved mobile responsiveness and user experience
2. Keyword Research & Targeting
- Focused on high-intent, long-tail keywords with lower competition
- Targeted key product categories and brand-specific search terms
3. Content Optimisation
- Rewrote product descriptions and meta tags to align with search intent
- Implemented on-page SEO strategies, including header tags and image optimization
4. Link Building Campaign
- Developed a backlink acquisition strategy through influencer collaborations
- Secured guest blog posts on fashion-related websites and industry publications
35% increase in organic traffic within six months
22% growth in online sales from organic search
Ranked in the top 5 for 15 high-volume keywords
Key Takeaways
Through strategic technical SEO improvements, targeted content optimisation, and effective link-building, the e-commerce fashion brand significantly improved its visibility in search engines, driving more organic traffic and boosting sales in a highly competitive industry.
