You’ve got a website, you’re running a business, and maybe you’re even investing in some marketing — but the leads just aren’t coming through. Sound familiar?
This is one of the most common complaints I hear from small business owners, and the good news is: it’s fixable. Let’s walk through the most likely culprits — and how to turn things around.
1. Your Messaging Isn’t Clear
When someone lands on your site, they should immediately understand:
- What you do
- Who you do it for
- How you solve their problem
If your homepage or service pages are vague, full of jargon, or trying to do too much, people will bounce.
Fix it: Write like a human. Use headlines that clearly state your offer (e.g., SEO for Small Businesses, not Growth-Centric Digital Ecosystems). Tell people exactly how you help — and who you help best.
2. There’s No Obvious Next Step
Even if someone likes what they see, they won’t act unless you guide them. Do you have clear calls-to-action (CTAs)? Are they placed throughout your site?
Fix it: Use simple, confident CTAs like “Book a Free Discovery Call” or “Request a Quote.” Place them at the top, middle, and bottom of key pages.
3. Your Contact Process Is Clunky
If your form is hard to find, broken, or overwhelming, you’re losing people.
Fix it:
- Keep contact forms short (Name, Email, Message is enough)
- Make sure mobile users can easily submit
- Test your forms regularly — you’d be surprised how often they silently break
4. Your Website Looks Outdated or Untrustworthy
Looks aren’t everything — but online, they kind of are. If your website feels outdated, slow, or messy, it can kill trust instantly.
Fix it:
- Stick to 2 fonts, 2-3 brand colours, and clear layouts
- Use recent images (avoid obvious stock photos if you can)
- Get rid of broken links or ancient blog posts that no longer serve you
5. You’re Not Getting the Right Traffic
Maybe the issue isn’t your website — it’s who’s finding it (or not finding it). If your SEO or ads are bringing in the wrong people, they won’t convert no matter how good your site is.
Fix it:
- Use tools like Google Search Console and Analytics to see what traffic you’re getting
- Optimise for the right keywords (local + intent-driven)
- Make sure your Google Ads are going to relevant landing pages — not your homepage
Quick Wins to Try This Week
- Add a strong call-to-action to your homepage
- Check your contact form on mobile
- Remove any broken links or outdated blog posts
- Reword your homepage headline for clarity
Having a website is just step one. Making it a lead machine takes clarity, intention, and a few smart tweaks. And the good news? You can start today — no redesign required.
